Samsung’s curved OLED TV available in Australia for $11K

55S9C curved OLED in Samsung Experience Store from 1PM today

Samsung has pipped rival LG to the post, announcing that its $10,999 55-inch curved OLED TV would be the first of its kind to be sold in Australia — with the first units available for purchase today in Samsung’s Experience Store in Sydney.

The 55-inch Samsung 55S9C OLED TV.
The 55-inch Samsung 55S9C OLED TV.

The Samsung 55S9C is an OLED TV, using organic pixels that produce their own light rather than relying on a fluorescent or LED back-light in the way that LED TVs do. OLED is much more similar to plasma, with each sub-pixel able to vary the amount of light it emits.

Because of this, the TV is able to produce a contrast ratio far higher than any LED TV of a comparable size — with theoretically infinite contrast between a ‘perfect’ black, where the TV is effectively switched off, and a ‘perfect’ white, where the OLED pixel is emitting maximum light.

Respected US group Consumer Reports has rated Samsung's OLED TV very highly in its benchmarks.

Samsung is selling its debut OLED TV as of today, with any potential customers able to walk into the company’s Sydney Experience Store on George St and place an order at lunchtime. The $10,999 price tag of the television necessarily restricts it to only the most cashed-up customers, but the company is forecasting significant demand that reflects the TV's unique (for now) technology.

The TV has been available in the US since mid-August, where it can be purchased for US$8,999. Australian pricing, given the current exchange rate, is nearly at parity to the larger North American market.

Korean rival LG, which holds around 20 per cent of TV market share as opposed to Samsung’s leading 40 per cent, also announced this morning that its curved OLED TV would be available in Australia, but only gave a September time-frame and did not disclose prices.

Both TVs also gave out more details on their smaller-screen Ultra HD TVs, with both companies set to imminently release 55- and 65-inch sizes. Samsung does not yet have a Ultra HD TV available in Australia, while LG’s 84-inch 84LM9600 has been available since late 2012 after a difficult launch period.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?