Salesforce.com launches Sales Performance Accelerator

Promotional pricing is available for the combined CRM, performance management and B2B information suite

Salesforce.com is hoping customers will tap more pieces of its growing cloud software portfolio with a new product, Sales Performance Accelerator, that combines its CRM software with its Work.com performance management application as well as customer lead information from Data.com.

"We're basically trying to make every sales rep an A-player," with the combined package of applications, said Mark Woollen, vice president of product marketing, Sales Cloud.

Information from Salesforce.com's Data.com service can help increase the amount of "pipeline," or early-stage deals, salespeople have to work with, Woollen said.

Meanwhile, Work.com's Facebook-like software environment gives managers a way to provide their sales teams with better coaching, leading to more consistent "win rates," he said.

"One thing we find when we talk to sales organizations is that reps don't know why they won or lost a particular deal," said Nick Stein, senior director of marketing and communications.

While Salesforce.com customers were already able to purchase subscriptions for the three applications included in Sales Performance Accelerator, the points of integration have now been made much deeper, according to Stein and Woollen.

Salesforce.com is also offering a temporary break on pricing. For the next 90 days, Sales Performance Accelerator can be obtained for as little as US$90 per user per month. Pricing will start at $110 per user per month after the promotional period.

Early users of Sales Performance Accelerator include Enterasys and CareerBuilder, according to Salesforce.com.

Beyond an attempt to generate more revenue through attractive bundling, Sales Performance Accelerator also represents a return of focus by Salesforce.com to its core sales force automation software business.

Led by CEO Marc Benioff, of late the company's marketing efforts have focused on a theme of "customer companies," with Salesforce.com positioned as a purveyor of tools that can help businesses make stronger connections with their partners and customers.

Salesforce.com has also been spending big on acquisitions in order to enter adjacent product areas, such as marketing. It recently paid $2.5 billion to acquire marketing software vendor ExactTarget, with Benioff saying that marketing could end up being a $1 billion annual business for Salesforce.com.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesCustomer Relationship ManagementapplicationsSalesforce.comsoftwarecloud computinginternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?