Nokia says iPhone users are zombies in Lumia 925 ad

Nokia is latest to take a dig at iPhone users in smartphone ad

In its latest smartphone ad campaign, Nokia has suggested iPhone users are zombies.

The Nokia Lumia 925.
The Nokia Lumia 925.

Nokia has launched an advert for its Lumia 925 smartphone which takes a dig at Apple and its millions of iPhone users.

In the advert we see a Nokia Lumia 925 user walking the streets late at night who is confronted by numerous zombies. They are clearly all using an iPhone and taking pictures aimlessly with a flash. It seems the result of this is that the subject is turned pale faces and red eyed.

Nokia is both labelling iPhone users as braindead zombies with little intelligence, but also taking a poke at the photographic capabilities of the iPhone.

The tagline at the end reads: "The best pictures in any light. Even without the flash. The new Nokia Lumia 925."

It the latest in what can be described as a marketing war between smartphone makers which has included Samsung recently poking fun at the iPhone's lack of features and the apparent stupidity of its users.

The Lumia 925 is on sale now and offers a 4.5in screen and an 8Mp PureView camera with a Carl Zeiss lens. Nokia is also expected to announce a Lumia EOS PureView in New York on 11 July which will supposedly come with a whopping 41Mp camera strapped to it.

You can watch the new advertisement below.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags business issuesAppleNokia

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Martin

PC Advisor (UK)

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?