Ex-HTC execs launch new UK smartphone brand Kazam

But details on devices have not been forthcoming

Just as smartphone manufacturer HTC was beginning to claw back some market share with its refreshed HTC One line, two former company executives have announced the launch of a new mobile brand called Kazam, which they claim will "disrupt the status quo".

Headquartered in London, Kazam will aim to provide quality smartphones that are accessible to everyone, according to CEO Michael Coombes. The company will launch a range of smartphones later this year, along with a network of regional sales and marketing offices throughout Europe.

"We believe your smartphone is a digital reflection of who you are, and since we are all different, it's important that we don't adopt a one size fits all approach," said Coombes.

"Kazam's dynamic structure and focus on local markets means we can react quickly to the ever evolving and diverging needs of today's consumer."

"There is a real opportunity for a new mobile brand to disrupt the status quo," added CMO James Atkins. "Kazam is about stunning design, robust hardware and intuitive technology, underpinned by outstanding customer service."

Coombes was previously head of sales at HTC and Atkins was head of marketing for the UK and Ireland. Both left the company earlier this year, amid an apparent executive exodus including COO Matthew Costello, Asia CEO Lennard Hoornik and Chief Product Officer Kouji Kodera

Kazam will join the likes of Finland's Jolla and Spain's Geeksphone in their mission to shake up the smartphone hardware market. However, the company has offered no further details on who will be doing its product design and engineering, what operating system the devices will run.

Tags Mobile &ampAtkinshtcNetworkingwirelessJolla

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sophie Curtis

Techworld

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest News Articles

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?