Japanese manufacturer NEC recently introduced a gender-specific mobile phone that will go on sale at the end of June. The Medias X 06E, which is available in either white or pink and comes with an attached light pendant, is being promoted for both its feminine design and the fact that it is the world's first liquid-cooled smartphone. Because NEC believes that the top priorities among female mobile consumers is owning a phone that 1) screams "this is a lady's phone!!!" and 2) won't get too hot and sear their delicate manicured lady fingers.
The Medias X 06E's beefy Qualcomm Snapdragon quad-core processor is cooled via a water-filled pipe that funnels heat away from the processor. The end result is a cooler-feeling smartphone. (For its part, Qualcomm has specifically touted the Snapdragon's thermal efficiency.)
I'm not entirely sure what the connection is between a cooler phone and one that would specifically appeal to women. Men can have sensitive hands too. If the technology works, it could be something people of either gender might enjoy.
The Medisas X 06E isn't the first mobile gadget specifically marketed as a feminine fashion accessory. Earlier this year, the UAE-based manufacture Eurostar made waves in the western press with their ePad Femme, a pink tablet specifically marketed toward women (or toward what some stereotypical concept of women might want anyway). Eurostar's head of marketing Mani Nair told ABC News that the tablet came with preloaded apps centered around things like recipes and Yoga so as to avoid "the hurdles of browsing or downloading applications with Android."
Women of the world, thanks to technology, you can avoid the confusion and anxiety of that impossible-to-navigate Google Play store and have more time for shopping and cooking and making babies. And soon you will no longer have to worry about your mobile device getting too hot and burning your dainty lady fingers, thus making you unfit for marriage.