Samsung to expand retail presence in US

Samsung looks to establish a physical presence in thousands of retail stores in the US

Samsung is making an aggressive sales push in the U.S. market by expanding into thousands of third-party retail outlets where dedicated staff will sell and provide advice on the company's smartphones, tablets and entertainment products.

Samsung has established "pop-up" stores in the past and had a full-scale outlet in New York that was ultimately shut down. A part of the new expansion plan includes retailer Best Buy, which on Monday announced that it would establish a special zone in its 1,400 U.S. retail stores to sell Samsung products.

The company already has authorized resellers, and the Best Buy partnership is an effort to give users a hands-on experience with its products, said Tim Baxter, CEO of Samsung Electronics America, during an event in New York on Wednesday morning to announce the Samsung and Best Buy partnership.

Providing a hands-on experience is a "vital" part of getting users to buy Samsung products, Baxter said.

Also, mobile computing is headed in a direction where tablets, smartphones and other devices such as TVs are able to easily interact with each other. A larger in-store presence will educate users on how these products work together, Baxter said.

Baxter declined to say if Samsung would open its own stores in key locations, but said that the company would partner with more retailers. Samsung spends US$8 billion to $9 billion on product research every year, and a larger retail presence will also help understand product trends in the U.S., Baxter said.

The U.S. is a key market for Samsung, and the company believes it can grab a larger share in smartphones, tablets and PCs through a larger in-store presence. Samsung's smartphone rival Apple already has a large retail presence where customers can buy products and get support.

The Best Buy stores will have sales staff trained by Samsung to provide advice on products and support, Baxter said.

Best Buy already has a similar partnership with Apple for 700 stores. The retailer has signed a three-year agreement with Samsung, and will dedicated store space to sell Samsung products.

However, in the case of a shattered screen on a Samsung smartphone, the sales staff will likely redirect customers to Best Buy's Geek Squad or Samsung's support number. Samsung officials at the event dodged questions on whether the Best Buy staff would provide live support similar to services rendered in Apple stores at the Genius Bar.

Samsung had a 21.3 percent share in the U.S. smartphone market for the three months ending in February, according to a Comscore study released this month. Samsung was behind the top-ranked Apple, which had 38.9 percent U.S. market share.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags distributionconsumer electronicsSamsung Electronicshardware systemstablets

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?