Salesforce.com set to build out Chatterbox with EntropySoft acquisition

The deal, which wasn't announced, will give Salesforce.com content management and integration technologies

Salesforce.com has quietly acquired a startup called EntropySoft, a maker of content management and integration software, in a move likely meant to bolster Salesforce.com's Chatterbox service.

The acquisition was first reported late Tuesday by VentureBeat. As of Wednesday, EntropySoft's website redirected to a page stating the company had been acquired by Salesforce.com. A Salesforce.com spokesperson confirmed the deal had occurred, but would not provide any further details regarding the rationale for the purchase, or even when it occurred.

Salesforce.com announced Chatterbox last year, describing it as something that will allow Salesforce.com users to "manage and share files in the context of business -- all with the trust customers expect from Salesforce."

Chatterbox, which will also provide real-time document synchronization across multiple devices, is supposed to enter a pilot phase in the first half of this year. Once it arrives, Chatterbox will present fresh competition for the likes of Dropbox and Box, both of which are Salesforce.com partners.

Salesforce.com may have viewed EntropySoft as something that can provide Chatterbox with differentiated features from those competitors, and more quickly than building out similar functionality on its own.

EntropySoft's technology is "more than just [content management], it orchestrates how content interacts with repositories and applications," said analyst Ray Wang, CEO of Constellation Research. "This is particularly useful when it comes to content-dependent applications like marketing or service. For example, if you need to tie a bunch of creative assets for a marketing campaign and they're sitting in Box, Filenet or SharePoint, EntropySoft makes it easy to let them stay federated and also integrated."

In addition, EntropySoft has a number of other products in areas such as search, archiving and e-discovery. "Think of it as a smaller and more palatable acquisition than a Box plus the ability to federate and orchestrate content for Salesforce.com," Wang said.

The acquisition has "obvious potential benefits," Real Story Group analyst Apoorv Durga wrote in a blog post Wednesday. "EntropySoft connectors (or perhaps more pointedly, new connectors the EntropySoft team can build) could link various Salesforce CRM and Social Media services to enterprise back-end repositories, for things like archiving and -- in the future -- potentially even hybrid storage."

"But that's in theory. In practice, Salesforce applications have not played well with on-premise enterprise systems," he added. "The issues tend to revolve less around technology than Salesforce culture, so EntropySoft can't be considered a game-changer here."

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags business issuesInternet-based applications and servicesCustomer Relationship ManagementapplicationsEntropySoftdropboxSalesforce.comcontent managementsoftwarecloud computingBoxinternetMergers and acquisitions

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?