Socialtext will add gamification capabilities to its enterprise social networking (ESN) suite via a partnership with Badgeville so that its customers have more tools to increase user engagement.
Through an integration with Badgeville Embed, planned for early next year, it will be possible to offer users game-based incentives to engage with the Socialtext enterprise social collaboration suite, whose features include employee profiles, activity streams, groups, microblogging, intranets, wikis and document sharing.
Badgeville Embed lets companies configure reward systems to motivate employees and customers to do certain tasks within third-party software, including enterprise applications, websites and mobile apps.
Employees can earn badges, awards, points, leadership recognitions and the like. Badgeville Embed also collects and usage data so that customers can analyze it and get a better sense of user engagement levels with the software in question.
Gamification software has become a popular tool among enterprise IT departments that want to foster increased usage of employee applications, intranets, collaboration software and external websites.
However, Gartner recently warned that the gamification trend is being driven by hype and novelty, and predicted that by 2014, 80 percent of gamified applications will fail to meet business objectives as a result of poor design.
Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.