iPhone 5 edges toward supply-demand balance

Apple reduces wait time to two weeks, second improvement in eight days

iPhone 5 supplies continued to improve this week as Apple reduced the wait time for delivery to "2 weeks" on its online store.

The status change comes a bit more than a week after Apple shortened the shipping delay to "2-3 weeks" from the "3-4 weeks" that had plagued the smartphone for almost two months.

Apple started taking pre-orders for the iPhone 5 on September 14, but ran through its initial inventory within an hour. By Monday September 24, three days after the smartphone went on sale at Apple's retail stores and those of its mobile carrier partners, the device was backordered three to four weeks.

It stayed stuck on that span until November 12.

In late October, Apple CEO Tim Cook told Wall Street analysts that sales of the iPhone 5 had been "extremely robust" and that production output had "improved significantly" since the beginning of that month. Cook declined to set a target date when supply would meet demand, however.

Analysts have noted the limited supplies of the new smartphone, but some have predicted that Apple would have the problem under control by the end of the year. But if the situation does not improve further, customers would have to order an iPhone 5 no later than the week of Dec. 3 to insure they receive their order in time for the Christmas holiday.

The new iPad Mini is in similar straits: Like the iPhone 5, it's currently back-ordered two weeks.

Other recently-introduced Apple products, however, are in stock, according to Apple's e-store, including the fourth-generation iPad and the 13-in. MacBook Pro notebook with the higher-resolution "Retina" display. The fifth-generation iPod Touch sports a ship delay of "1-3 business days." But redesigned iMacs, also unveiled last month, have yet to make it to the online outlet or Apple's retail stores.

Apple reduced the shipping delay for new iPhone 5 orders to '2 weeks,' the second improvement in the last eight days.

Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Follow Gregg on Twitter at @gkeizer, on Google+ or subscribe to Gregg's RSS feed. His email address is gkeizer@computerworld.com.

See more by Gregg Keizer on Computerworld.com.

Read more about macintosh in Computerworld's Macintosh Topic Center.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Appleconsumer electronicsMacintoshsmartphones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld (US)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?