Google turns its data centers into an art show

The company has posted photographs that show its data centers in a new light

Google is offering a look inside its data centers with a series of stunning photographs that would be more at home in an art gallery than a technology manual.

Under the heading "Where the Internet Lives," Google published dozens of color photographs Wednesday that depict some of the technology, people and locations that keep its services running.

There are one or two insights into how its data centers operate, like the shot of a vast library of backup tapes at a facility in South Carolina, where robotic arms store the tapes and retrieve them when they're needed.

But most of the show is eye candy for tech enthusiasts, showing abstract patterns of curved pipes, Ethernet cables gathered into graceful arabesques, and server floors lit with colored lights, like dance clubs for robots.

Google hired photographer Connie Zhou, a Shanghai-born artist who specializes in architectures and interiors, to shoot the images.

The pictures provide "a never-before-seen look at the technology, the people and the places that keep Google running," Google said in a blog post.

It's also not a bad public relations move for Google, putting a human face on its vast compute factories, and portraying facilities in bucolic harmony with the nature around them.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?