Google turns its data centers into an art show

The company has posted photographs that show its data centers in a new light

Google is offering a look inside its data centers with a series of stunning photographs that would be more at home in an art gallery than a technology manual.

Under the heading "Where the Internet Lives," Google published dozens of color photographs Wednesday that depict some of the technology, people and locations that keep its services running.

There are one or two insights into how its data centers operate, like the shot of a vast library of backup tapes at a facility in South Carolina, where robotic arms store the tapes and retrieve them when they're needed.

But most of the show is eye candy for tech enthusiasts, showing abstract patterns of curved pipes, Ethernet cables gathered into graceful arabesques, and server floors lit with colored lights, like dance clubs for robots.

Google hired photographer Connie Zhou, a Shanghai-born artist who specializes in architectures and interiors, to shoot the images.

The pictures provide "a never-before-seen look at the technology, the people and the places that keep Google running," Google said in a blog post.

It's also not a bad public relations move for Google, putting a human face on its vast compute factories, and portraying facilities in bucolic harmony with the nature around them.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?