Sony Japan teases Australia with new BRAVIA

HX950 'Intelligent Peak LED' TV uses 200Hz panel, X-Reality Pro engine

Sony's headquarters in Japan has followed up the recent fanfare of its BRAVIA XBR-84X900 ultra-high definition TV with another new model: the range-topping BRAVIA HX950.

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Although we're unsure whether it'll eventually make its way to Australia, Sony Japan has shown off the new television in 55-inch and 65-inch sizes. It's also confirmed for a European release according to FlatPanelsHD, but there's no info on US availability yet.

The current top model in Sony's worldwide TV arsenal is the HX925, also called the HX920 and HX929 in different markets. It's been around since 2011 in 55in and 65in sizes, for $3,599 and $9,999 respectively.

If it's released in Australia, the HX950 will supercede the HX925. The new TV has a full LED backlight and 'Intelligent Peak LED' micro-dimming that adjusts and turns off the back-lighting in dark sections of the screen, working in tandem with the 200Hz panel that Sony rates with its highest MotionFlow XR 800 moniker.

With the same X-Reality PRO processing engine as previous high-end Sony TVs, it's likely to be an incremental upgrade from the HX925's picture quality and integrated features. Engadget has a hands-on with the new TV, saying it should have 196 individual zones for micro-dimming and a release date during November.

It also features a new 'loop' stand that's a departure from current design trends for Sony — it's similar to the foot of LG's high-end Cinema 3D LM9600, where previous Sony models have had squarish, squat 'monolithic' stands.

The HX950 is slated to be released internationally on November 10. We've asked Sony Australia to confirm whether the HX950 will make it to local shores and stores.

Sony 4K TV in Australia by end of year

Hands on with Sony's 4K BRAVIA TV

Sony BRAVIA HX925 LED TV review

Another look at the Sony BRAVIA HX950.
Another look at the Sony BRAVIA HX950.

The BRAVIA HX950 hasn't been confirmed for Australia yet, though...
The BRAVIA HX950 hasn't been confirmed for Australia yet, though...

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Campbell Simpson

Campbell Simpson

PC World

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