Microsoft says it is happy with its Windows Phone partners. But for how long?

Will the company do the same with smartphones that it did with tablets?

Microsoft isn’t about to upset its partners twice. The company has said that it will not release its own smartphone based on Windows Phone 8, contradicting any reports to the contrary.

Financial analyst firm Nomura Holdings cut revenue forecasts for Microsoft partner Nokia last week on the belief that the software giant would soon release its own smartphone.

“We would not be surprised if Microsoft were to decide to bring their own handset to market next year given that Microsoft has decided to bring to market their own Windows 8 Surface tablet/PC products,” Nomura analyst Rick Sherlund wrote.

Sherlund’s comments set off a torrent of speculation on Microsoft’s next moves. Will the company do the same with smartphones that it did with tablets? Is this the beginning of Microsoft, the hardware manufacturer? The answers to those questions appear to be no, according to comments from Windows Phone chief Greg Sullivan.

Sullivan told InformationWeek that Microsoft has no plans to pursue a similar strategy in smartphones. “We have a strong ecosystem of partners that we are very satisfied with,” he said.

Microsoft confirmed and repeated Sullivan’s support for Windows Phone partners.

What's Behind the Denials?

Despite the denial of Microsoft itself, can we read more into these comments and speculate that the company wasn’t satisfied with its tablet partners? I think so.

Here’s some food for thought: Is Sullivan sending a message to its phone partners through his public statements? Microsoft may be happy now, but these partners are officially on notice not to slip up? It’s definitely a possibility.

Google released its own phone--the Nexus--which takes advantage of all the latest and greatest Android features. Apple controls all aspects of the iPhone, from its software to the hardware: RIM does the same thing with the BlackBerry. Microsoft is the odd man out here.

Don’t be too surprised in the not-too-distant future if Microsoft changes its tune, especially after the release of the Surface tablet. Microsoft partners, stay at the top of your game.

For more tech news and commentary, follow Ed on Twitter at @edoswald, on Facebook, or on Google+.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Oswald

PC World (US online)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?