Sony and Panasonic to collaborate on OLED TV

Partnership to develop OLED, but no plans for joint TV production

Sony and Panasonic have announced an agreement to collaborate to develop and produce large-sized OLED panels for use in TVs and professional displays.

Panasonic’s professional plasma display.

Panasonic’s professional plasma display.

Key to the partnership is the group’s investment in development of a joint OLED production method for large screen sizes. Sony’s existing technology will be combined with Panasonic’s ‘all printing’ OLED production, with the potential to bring production costs down sharply.

Both Sony and Panasonic posted record operating losses globally in 2011, in line with continued price erosion in the TV market. The partnership may turn their fortunes around, though: OLED technology has many more applications than existing LCD or plasma. Curved and flexible displays are possible, and picture quality advancements join higher power efficiency.

The collaboration will not produce results until at least 2013 — Sony’s announcement notes that mass production should be established then. Each company is planning to create its own “competitive, high-performance, next-generation” OLED TV, so it is not likely that a joint Panasonic-Sony TV will hit Australian markets.

The companies are late to the large-screen OLED game. Both Samsung and LG showed off 55-inch OLED TVs at CES 2012, with LG planning to bring out its OLED TV product for $10,000 in October in Australia.

Sony has made several OLED products since the first OLED TV, the XEL-1, in 2007: it uses organic panels in its 17-inch and 25-inch broadcast monitors, as well as its HMZ-T1 wearable 3D display and PlayStation Vita games console. It uses ‘deposition’ processes to create OLED panels, but the collaboration will see a hybrid production model developed.

Panasonic has a long history in the high-end professional display market, with a variety of specialised plasma monitors in up to 103-inch sizes. In addition to this, the company is a leader in the development of OLED.

Panasonic and Sony both have existing relationships with pioneering low-cost Taiwanese OLED developer AU Optronics. If Panasonic and Sony continue to partner in the development of OLED technology, it is possible that AUO may be used for the mass production of OLED TV units.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments


Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >


Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >


Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >


Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Michael Hargreaves

Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?