Why we shouldn’t discount those Apple TV SDK rumours just yet

Just because rumours have been right (if mistimed) in the past doesn’t mean that will be the case for the Apple TV SDK

Although (software development kit) only had one single, lonely, unverified source in the leadup to last week’s Worldwide Developer’s conference, it was easily one of the most exciting. But just because it didn’t come to fruition last week doesn’t mean it will never happen.

Looking back at the Apple rumour mill for the past six or so years, there has been a strong trend of accuracy of upcoming Apple products. Years before the iPhone launched, rumours of Apple moving into the smartphone arena circled the technology media, although the timing was always wrong.

Similarly, the iPad rumours had been floating from before the iPhone launched, which makes sense given that Steve Jobs himself confirmed that the idea for an iPad came before that of the iPhone.

Ultimately, Apple is a company that releases products when it is good and ready (or in the case of MobileMe, well before it should have). Which means that should Apple be working on a platform for developers to make apps for the Apple TV set top box - or rumoured television set - predicting when that announcement will come will be difficult.

But just because rumours have been right (if mistimed) in the past doesn’t mean that will be the case for the Apple TV SDK. That said, it was just a few weeks ago that Apple CEO Tim Cook indicated that they weren’t done working on Apple TV:

“We’ve stayed in the Apple TV product business, and we’re not a hobby kind of company,” he said at the All Things D conference last month.

Couple this statement with the Steve Jobs confession in Walter Isaacson’s biography that he had finally “cracked” the perfect Apple TV:

“It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.”

In other words, we know that there’s something big on the horizon for Apple TV. Opening the platform up to third party developers with an SDK makes sense, and Apple knows it. Not only would it create a new revenue stream for Cupertino, but it would help consolidate Apple’s position as an entertainment service leader in the home.

An SDK would help turn the hobby product into a mainstay entertainment source of the internet generation, and that’s why we shouldn’t rule out the idea just yet…

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nick Broughall

PC World
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?