Nokia to supply traffic data for Bing Maps

Nokia is helping Microsoft deliver traffic information via Bing Maps

Nokia has announced it will supply traffic information and geocoding algorithms to Microsoft's Bing Maps, allowing users to learn about incidents that might disrupt their journeys and find better travel routes.

Nokia, which owns mapping firm Navteq, already provides traffic information via its Where Platform to customers in 24 countries worldwide. Now Bing users will also be able to access this information, and the traffic information that was already available on Bing Maps in the US will be extended to include side streets.

Bing Maps is also using Nokia Maps geocoding algorithms, which take latitude and longitude readings and connect them to a readable address. This will allow third party developers to create location-based apps for Windows Phone and other platforms that use Bing Maps.

The news follows Nokia's decision to adopt Microsoft's Windows Phone as its primary smartphone platform last year. The company's marketing manager Pino Bonetti said in a blog post that the partnership with Microsoft includes teaming up with Bing to offer location-based services and apps.

Bing still has a long way to go to catch up with Google, which remains the dominant player in search. However, Microsoft continues to invest in the platfrom, with the hope that it will eventually eat into Google's market share.

Earlier this year, Microsoft enhanced Bing Maps with a new algorithm for generating driving directions. The improvements include reduced latency and higher performance, Microsoft said.

"For any of our route calculations we're now processing requests twice as fast as we ever have," Chris Pendleton, a lead program manager for Bing Maps, wrote in the blog post.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sophie Curtis

Techworld
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?