FujiFilm camera design to withstand water, shock, dust, freezing temperatures

The company's new FinePix XP50, due in June, will cost about $250 and has a 14.4 megapixel CMOS with 5X optical zoom

FujiFilm said Wednesday it will begin sales of a digital camera in June that is waterproof, shockproof, sealed against dust and sand, and works at temperatures below freezing. The company's new FinePix XP50 comes with a 14.1-megapixel CMOS sensor and five times optical zoom, with a 2.7-inch LCD screen. But its main sales point will be its durability -- FujiFilm says it can be operated at depths of up to five meters, will take drops of 1.5 meters and can withstand temperatures down to minus 10 degrees Celsius. With prices and profit margins of digital cameras plunging, manufacturers are searching for niche products that will appeal to specific types of users. In January, FujiFilm announced a whopping 19 new fixed-lens cameras, including the XP50. The camera is the latest in the company's XP line, which focuses on durability. Earlier this month FujiFilm announced the slightly higher-end XP170, which can survive higher drops, works deeper underwater and features wireless image transfer. The XP50, the latest camera in the line, will launch in Japan on June 6 and has an estimated market price of ¥20,000, or about US$250, according to the Tokyo company. It will go on sale globally during the same period. Its ports are sealed against dust, and the lens is specially coated to keep water droplets from adhering to it and obstructing photos. The main door has dual locks for added protection against the elements. The camera comes in five colors, including blue, orange and green, and supports standard SD memory cards, as well the newer high-speed SDXC specification. It is designed for firing off rapid snapshots and can shoot up to 10 frames per second, as well as high-definition video at 1080p and 30 frames per second. It also features an interface to tag photos and videos for Facebook or YouTube, so they are uploaded automatically when the camera is hooked up to a computer.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jay Alabaster

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?