UK based iOS gamers spend 16 times more than Android gamers

94 per cent of mobile gaming revenues in the UK comes from iOS devices, reveals new survey

A new survey carried out by Newzoo has revealed that iOS gamers in the UK spend 16 times more than Android users, and 94 per cent of all mobile gaming revenues comes from iOS devices.

Newzoo, the international games industry research specialist, revealed its findings following new National Gamers Surveys, which were carried out in the first quarter of 2012, and involved 17,000 respondents.

The surveys found that the number of mobile gamers in the UK has grown from 20.2 million to 23.9 million. 75 per cent of those mobile gamers play on smartphones, and 17 per cent on tablets, says Newzoo.

27 per cent of all smartphone gamers in the UK play on iPhone, and 14 per cent use the iPod touch. In the tablet gaming space, the iPad accounts for 71 per cent.

The number of mobile gamers in the UK that are paying to play has grown to 9.2 million, which is 39 per cent of all British mobile gamers. iOS devices, including the iPad, iPhone and iPod touch, earned 94 per cent of mobile revenues generated by the top 200 grossing games, Newzoo's surveys reveal.

Newzoo found that most of the revenue generated by mobile gaming is from in-app purchases, with 91 per cent generated this way on Android, and 85 per cent on iOS.

In the US, Android has a higher share of mobile gaming revenues than it does in the UK, with iOS games grossing five times more than Android games in the US, in comparison to iOS games grossing 16 times more than Android in the UK.

"While mobile gaming preferences between the US and European countries differ, revenue share clearly angles in favour of iOS games over Android in all countries," says Newzoo.

Newzoo's CEO Peter Warman said: "When analysing Apple's successful monetisation, there is one dominant factor outside of differences in audience demographics and preferences: Apple requires users to connect their credit card information directly to their account, thus creating a seamless purchase experience."

"The Kindle Fire, being the runner-up tablet in the US only 3 months after launch, has single-handedly doubled Android's share of revenues in the US compared to European countried. It will do the same in the UK soon after launch, but the rest of Europe might be a different story and after that there is Mac versus PC apps and then finally the battle for the TV. Exciting times," said Warman.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ashleigh Allsopp

Macworld U.K.
Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Compare & Save

Deals powered by WhistleOut
WhistleOut

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?