iPad Mini: The rumour that refuses to die

Does Apple's iPad need a smaller sibling to keep the Kindle Fire at Bay?

Advocates for a Kindle Fire-sized iPad are constantly combing the Internet for information morsels about the device like cryptozoologists looking for Yeti clues, and now they have found another one.

A website called oled-display.net has published a report from Korean securities firm Samsung Securities where a passing reference is made to the elusive "iPad Mini".

"Following the success of its iPad 1 and iPad 2, which together achieved sales of 55m units, Apple plans in 1Q12 to launch the iPad 3 and in 3Q12 a new 7-inch product temporarily referred to as the iPad mini," Samsung analyst JungHoon Chang wrote in a report dated December 8, 2011.

The remark about the iPad Mini was a casual reference in the report PDF] which focused primarily on the AMOLED display market in 2012.

Stories about a pint-sized iPad have been flogged for months, but they really perked up around the time Amazon launched its seven-inch Kindle Fire tablet.

Reports about the iPad Mini have been largely discounted because Apple's late co-founder, Steve Jobs, hated the form factor. Jobs' remarks, though, were made before of Amazon's Android-based tablet during the holiday season last year.

If Chang's prediction about the iPad Mini were accurate, it would be released in time for this year's holiday season, still many months away.

The fact remains, though, that Apple has no compelling reason to produce a mini tablet, despite Kindle Fire's nudge against the iPad. Apple's iPad sales are doing fine and will likely explode during this quarter with the introduction of the iPad 3, which is expected to be launched on Wednesday.

In addition, while the Kindle Fire was a holiday success, the verdict isn't in on the staying power of the form factor.

What's more, the limitations of the seven-inch tablet pinch Apple's larger view of what a tablet should be -- not just a device for media consumption, but one for both creation and consumption.

Nevertheless, those considerations haven't discouraged iPad Mini advocates from pressing their case in the past and they're unlikely to discourage them from flogging it in the future.

Follow freelance technology writer John P. Mello Jr. and Today@PCWorld on Twitter.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John P. Mello Jr.

PC World (US online)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?