Eyes-on with LG's stunning OLED 3D TV

It's likely to be expensive, but LG's 55-inch OLED set offers outstanding brightness, speed, 3D performance, and energy efficiency

I just fell in love with a TV. Unfortunately, it will probably cost around $10,000, so our cohabitation plans are unlikely to come to fruition.

LG 55in OLED TV

LG's 55-inch OLED set is one of the major HDTV announcements at CES 2012 in Las Vegas, and if you watch anything on it for about two seconds, you'll quickly understand why. Colors are extremely vivid, blacks are pitch-black, response times are lightning-quick, and motion is unbelievably sharp. I saw it on our LG booth tour. Here's a video of the beautiful behemoth that we shot earlier this week at CES:

LG shows off OLED, Google TV, Ultra Definition TVs at CES What's new for TVs in 2012: OLED, video on demand and the Apple TV

This is also likely to be the first 3D set that showcases the in-home potential of 3D viewing. The passive-glasses display doesn't look as dim as other plasma- and LED-based 3D displays we've seen in the past year, which is an added bonus of the set's stunning brightness. 3D footage looks about as lifelike and immersive as possible, with sharp image quality and smooth motion without any of the shimmering effects seen in even some of the best 3D TVs we've looked at. To put it bluntly, this is probably the best TV I've ever seen, 3D or otherwise.

Power Saver

Its benefits extend beyond its amazing picture quality, as the OLED set consumes much less power than its LCD and plasma counterparts. Unlike most of the jaw-dropping sets we see every year at CES--usually, mega-oversized or prototype models--the LG OLED set will actually be available to buy in the second half of this year. Although pricing hasn't been set, it's expected to reach into five figures.

Alas, that price will be a deal breaker for most of us common folk, but LG's other new, less-expensive sets have some good-looking features, as well. All the new sets in the LG Cinema Screen line have 1mm-thick bezels, which means you practically see an edge-to-edge picture when viewing video. Several of the new sets pack in the company's new Smart TV connected features and the revamped Google TV, as well, offering a range of in-TV apps, streaming 3D video, search functionality, and a full Web browser that supports both Flash and HTML5. The Cinema Screen Design is featured in middle- and high-end 3D TVs from LG that the company says will launch during the first quarter of 2012.

The new sets in the Smart TV line also have a Wii-like remote control that operates the set wirelessly via pointing and clicking gestures. Two new sets offer dual-core processors that are able to support voice-recognition features such as voice-to-text input and spoken commands.

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Tim Moynihan

PC World (US online)

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