Call Of Duty: Modern Warfare 3 overtakes Avatar's $1 billion record

Activision's first person shooter franchise reaches $1 billion milestone quicker than James Cameron’s sci-fi film

Call of Duty: Modern Warfare 3 crossed the $1 billion mark in sales in just 16 days, according to publisher Activision Blizzard.

Based on Chart-Track and retail customer sell-through information, the video game, which launched on 8 November, beat an earlier record set by James Cameron's 2009 film, Avatar, by a day.

"Engagement of our Call of Duty audience continues to rise around the world," Activision Blizzard CEO, Bobby Kotick, said.

While past iterations of Call of Duty have pulled in impressive sales numbers in their own right, Activision sees the strong performance of the latest instalment as proof that the franchise has made an "indelible mark on popular culture" and that its continued success is further proof that "audiences increasingly value interactive experiences over passive experiences".

As proof of this sentiment, Activision highlighted that box office revenue in 2011 was on the decline, down four per cent this year at $9.4 billion compared to $9.8 billion a year earlier.

On the other hand, the publisher has seen the number of people purchasing and participating in gaming as "on the rise with no sign of slowing".

Activision now finds itself in the enviable position of having its Call of Duty franchise being placed among a group of sustained franchises that have entertained millions of people worldwide, such as Star Wars, Harry Potter and Lord of the Rings.

The publisher's mainstream success with Modern Warfare 3 brings back memories of when Sega launched its Dreamcast console in 1999 to a tune of $98.4 million in combined hardware and software sales.

At that time, the company also compared its sales results with the $28.5 million opening day gross of the heavily hyped-up sci-fi film of the time, Star Wars Episode I: The Phantom Menace, as a way to show how mainstream video games had become.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Patrick Budmar

Patrick Budmar

PC World
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?