iPad rivals sold 1.2m tablets in US in last 10 months

HP claimed the top spot primarily by getting out of the market and liquidating its TouchPad tablet inventory

During the first 10 months of this year, 1.2 million tablet computers were sold in the United States and none of them were iPads.

Sales for non-iPad tablets reaped $US425 million for retailers during the period, according to a report released by the NPD Group, a market research firm. In comparison, Apple sold 11.12 million iPads in its last quarter.

More than three-quarters (76 percent) of the buyers of non-Apple tablets didn't even consider buying an iPad before making their purchase, the report noted. That's "an indication that a large group of consumers are looking for alternatives, and an opportunity for the rest of the market to grow their business," NPD noted.

During the time frame, sales began building incrementally, NPD said, with second quarter sales amounting to three times the sales of the first quarter and third quarter sales twice what they were in the previous frame.

The leader in the non-Apple tablet market was HP with 17 percent of the pie, followed by Samsung (16 percent), Asus (10 percent), Motorola (9 percent) and Acer (9 percent).

HP earned its top spot primarily by getting out of the market and liquidating its TouchPad tablet inventory by selling it at fire sale prices. "Clearly that distorted the numbers," NPD industry analyst Stephen Baker told PCWorld.

"That shows me that the other products sold very poorly compared to what the TouchPad did, and the TouchPad was only out there for a few weeks," he added.

Four of the five top players in the market also have a strong presence in consumer PCs, the report said, while two dabble in the smartphone market.

All told, the non-Apple tablet market, including accessories, reached $700 million. Two-thirds of the accessories market is cases and screen protectors for the devices, NPD reported.

“Consumers are investing in expensive portable devices that they want to protect, so it’s not surprising that cases and screen protectors are driving in a significant amount of revenue," Baker said. “This is a great opportunity for the accessory manufacturers already in the market to ramp up products and designs and an opportunity for newcomers to get into a fast-growing segment."

While non-Apple tablet sales were good during the first three quarters of the year, the best may be yet to come, since tablets are very popular gifts during the holiday season.

Follow freelance technology writer John P. Mello Jr. and Today@PCWorld on Twitter.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Motorolaasushardware systemstabletsacerHPtablet PCApplesamsungNPD Groupapple ipad

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John P. Mello Jr.

PC World (US online)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?