Ebay buys e-commerce recommendations service Hunch

Hunch gathers information on individual tastes from social networks and other sites

Ebay has acquired Hunch, an online platform for customized purchase recommendations, for an undisclosed price, it said Monday.

Buyers on eBay are expected to benefit from Hunch's predictive ability to generate recommendations for items available on eBay, based on their specific tastes, the company said in a statement.

Hunch uses inputs from across the Web including from social networks, answers to Hunch's own questions, and public review data from retail and review sites to build "Taste Graph" maps that connect people on the web with their affinity for products.

The Hunch API (application programming interface) provides access to this information to third-party websites and applications through result recommendations as well as predictions about users.

Hunch will enable eBay to move beyond standard item-to-item recommendations and use a broader variety of members' online tastes and interests to suggest new and interesting items for them to browse and buy on eBay, the online auctioneer said. Hunch's ability to tailor data to meet customer needs can also be used in other areas at eBay including search and advertising, it added.

Hunch in New York started operations in June, 2009. All Hunch employees are staying with the company, and will continue to be based in New York, Chris Dixon, co-founder and CEO of Hunch said in a blog post on the Hunch website.

Dixon said the Hunch website will continue to operate as a stand-alone site. "It remains a thriving place to discover and share recommendations, and it's an active source of new learning that continues to enhance the Taste Graph's predictive ability," he added.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags business issuesInternet-based applications and servicesHunch.come-commerceebayinternetMergers and acquisitions

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?