Neustar acquires Targusinfo for better analytics

The company wants to take advantage of Targusinfo's position in the caller ID market

Neustar is acquiring privately owned Targusinfo for approximately US$650 million in cash in a bid to expand its real-time information and analytics services, it said on Tuesday.

Both Neustar and Targusinfo manage databases that allow companies to find, connect and authenticate users across Internet and voice networks, whether fixed-line, cable or mobile, Neustar CEO Lisa Hook said in a blog post..

The most public part of Targusinfo's offerings is its caller ID service, which provides 178 million identifications per day. But the company also offers a whole host of other solutions based on its database of North American caller names, including allowing companies to confirm links between name, address, landline phone, mobile phone, email and IP address information, and then use that for marketing purposes.

Neustar, on the other hand, was created to allow users to take their phone number with them when they switched carrier or moved. Today it manages global telephone number and IP address databases. The company also offers IP geolocation services, threat monitoring and website performance monitoring.

The two companies are not new acquaintances: their headquarters are just a few miles apart in Virginia, and the deal stems from a meal Neustar's Hook had with Targusinfo's CEO George Moore last year, Hook wrote.

Neustar expects to complete the transaction in the fourth quarter.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags advertisingtelephonytelecommunicationneustarCarriersvoipTargusinfointernetanalytics

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?