Financial analyst expects 'unprecedented' iPhone 5 demand

Surveyed users show more pent-up demand for next iPhone than prior versions

Anticipating that Apple will launch the iPhone 5 in October, a financial analyst firm has predicted unprecedented demand for the new phone.A survey of 2,200 tech-savvy early adopters taken in August by ChangeWave for RBC Capital Markets shows 31 percent very or somewhat likely to buy the iPhone 5, significantly exceeding the response for pre-launch iPhone 4 demand, which was 25 percent.

RBC's financial analyst Mike Abramsky predicted that more people want to buy a new iPhone because Apple is expected to roll out a significant upgrade.

"With the iPhone 4 nearly 15 months old, 66 percent of existing iPhone users are very/somewhat likely to buy the iPhone 5, pointing to a large pending upgrade cycle," Ambramsky said.

He also noted that with the iPhone 5 coming to Sprint and possibly to T-Mobile in the U.S., "iPhone opportunity expands by up to 40 percent.

"The survey showed strong iPhone demand among Sprint and T-Mobile subscribers. Fifty-four percent of surveyed Sprint users and 53 percent of surveyed T-Mobile subscribers said they are significantly or somewhat more likely to buy an iPhone if available.

Because the surveys show "the still huge iPhone opportunity," Abramsky increased the estimated iPhone sales for 2012 from 105 million units to 110 million units sold. For the first quarter of 2012 alone this figure was raised from 24.4 million to 27 million.RBC also raised the iPad estimates for the fourth quarter this year, from 10.5 million to 12.5 million units.

The analyst firm states that survey data also indicates strong iPad 2 back-to-school buying. According to research conducted by ChangeWave, 85 percent of all tablet buyers plan to buy the iPad. In February, this figure was 82 percent. Only 4 percent of the respondents said they would rather buy an Samsung Galaxy Tab, 2 percent opted for an HP TouchPad or a RIM PlayBook and 1 percent said they would buy a Motorola Xoom. Ambramsky also raised revenue estimates for Apple for 2011 and 2012.

Respectively, from US$108 billion to $110 billion for the former and from $134 billion to $140 billion for the latter. "We remain constructive on shares, and view valuation as compelling", Ambransky said.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Appleconsumer electronicsiPhonesmartphones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Loek Essers

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?