India to start filtering telemarketers later this month

New rules aim to block a rash of unsolicited telemarketing communications

India's telecom regulator said on Monday that new legislation to filter telemarketers will come into force finally on Sept. 27, after a number of postponements.

The new rules, called The Telecom Commercial Communications Customer Preference Regulations 2010, were to come into effect in January this year, but their enforcement was postponed because of a delay by India's Department of Telecommunications in allocating a separate numbering scheme for telemarketers.

The country's security agencies are said to have objected to prefixing telemarketer telephone numbers with a single "140" sequence across the country, as it would make it difficult to trace calls. Currently calls can be traced to their original location in the country and the carrier by the sequence of numbers.

India introduced a do-not-call registry in June 2007 but three years later it was found that it did not meet the requirement, because telemarketers had shifted from voice calls to SMS (Short Message Service). A large number of subscribers did not enroll in the registry because they found the procedures tedious, Telecom Regulatory Authority of India (TRAI) said.

TRAI has now introduced stiffer penalties for telemarketers, designed to prevent both unsolicited telemarketing calls and SMS. Service providers have also been made responsible for unsolicited telemarketing calls and SMS that originate from their networks.

A boom in India's economy has seen a surge in telemarketers offering a variety of services ranging from finance and insurance to real-estate and holiday packages.

The number of phone subscribers has also been growing fast, and was at 886 million at the end of June, of which mobile subscribers were 852 million, according to TRAI.

To force telemarketers to register, TRAI is enforcing a ceiling of 100 SMS messages per day to regular subscribers. The reasoning is that telemarketers typically need to send a lot more than 100 SMS messages a day from each of their phone connections, and hence will be constrained to register as telemarketers.

Customers can now register to be fully blocked from receiving telemarketing calls and SMS, or be partially blocked and receive promotional SMS only in their specific areas of interest, according to the new rules.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags telephonytelecommunicationregulationgovernmentTelecom Regulatory Authority of Indialegislation

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?