Google highlights advances in copyright protection

Critics have often charged the company with being lax in this respect

Google, which has faced intense criticism for years over copyright issues, said on Friday it has made progress on four copyright-protection initiatives it outlined in December.

The company has finished building tools that now allow it to act on average in 24 hours or less on valid complaints from copyright owners -- the so-called "takedown notices" -- that their content is appearing without permission on Google sites, starting with Blogger and Web search.

The tools simplify the process of submitting these complaint notices, which cite the Digital Millennium Copyright Act (DMCA) when requesting that their works be removed from websites.

"We built the tools earlier this year, and they are now being successfully used by more than a dozen content industry partners who together account for more than 75 percent of all URLs submitted in DMCA takedowns for Web Search. Our response time for these partners is now well below the 24 hour target," Kent Walker, a Google senior vice president and general counsel, wrote in a blog post.

In coming months, Google will make the tools more broadly available to copyright owners that have a track record of "valid" takedown requests, the company said.

In addition, since January, Google has been proactively weeding out from its query auto-complete feature terms associated with searches for pirated content.

Google has also tightened its processes for detecting rogue Web publishers that attempt to use the company's AdSense advertising program to display ads on pages that contain copyright-infringing content.

"In April, we were among the first companies to certify compliance in the Interactive Advertising Bureau's (IAB's) Quality Assurance Certification program, through which participating advertising companies will take steps to enhance buyer control over the placement and context of advertising and build brand safety. In addition, we have invited rights-holder associations to identify their top priority sites for immediate review, and have acted on those tips when we have received them," Walker wrote.

Google is also taking steps to give more prominent placement on its search results to authorized preview content, starting with a feature called Music Rich Snippets, designed for music sites to highlight their content in the snippets that appear in Google results.

Another strategy Google is pursuing is increasing the amount of legitimate content available through its sites, such as the movie rental feature in YouTube and the book-selling service in the Google eBookstore.

Over the years, Google has been criticized and sued by a variety of content creators, including some newspaper and magazine publishers, movie and TV show producers and book publishers, claiming that the company has profited from their works without obtaining proper permission nor providing them with fair compensation. Google has won some of those lawsuits, while others are still ongoing or on appeal.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags digital rights managementInternet-based applications and servicesGoogleintellectual propertycopyrightlegalinternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?