HTC joins with Beats By Dr. Dre

HTC 'strategic investment' will see smartphones and tablets with Beats technology

Major smartphone manufacturer HTC has made a 'strategic investment' in the Beats By Dr. Dre audio company — partly responsible for celebrity-endorsed headphone and audio products like the Beats by Dr. Dre, PowerBeats, JustBeats by Justin Bieber, and Heartbeats by Lady Gaga. While it won't affect Beats' partnership with other companies like HP or Monster, the investment will mean 'sound innovations' on upcoming HTC smartphones and tablets.

Beats by Dr. Dre's existing audio partnership with HP in its laptops and desktops, like the HP Envy 14 Beats Edition, has seen an emphasis on the quality of integrated speakers in devices. It is likely that the Beats-HTC partnership will result in improved internal loudspeakers in HTC smartphones and tablets, with tailored Beats electronic audio equalisers also possible.

According to Jimmy Iovine, co-founder of Beats, "the HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future.” HTC's CEO Peter Chou was similarly enthused: “Beats is a unique sound experience that is much more than headphones. The Beats team knows what music quality is and we are very excited to be partnering with them.” Despite HTC's investment, Beats will continue to operate autonomously.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Monster Beatshtc

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?