Nokia scrapping Symbian in the U.S. for Windows Phone 7

Nokia is killing off its Symbian operating system in order to make way for Windows Phone 7.

We knew it was going to happen, but Nokia's finally made it official: the company is killing off Symbian in North America. Nokia president Chris Weber revealed the (soon) death to AllThingD's Ina Fried on Tuesday.

Weber said that the company plans to exit both the low-end and Symbian smartphone business in the region as part of a broader effort to focus on Windows Phone 7. I'm not sure if that move is a good one: so far, Microsoft's new mobile operating system has not sold so well.

It appears, from Weber's comments, that Nokia is putting a lot of stock into Windows Phone 7, and is figuring that if they don't do well in North America, they won't do well elsewhere. Weber explained that Nokia sees the North American market as key to winning the smartphone battle globally.

As part of Nokia's newfound Windows Phone 7 strategy, you should expect to see a bigger advertising presence for the company real soon. Nokia hasn't provided specifics, but the upcoming campaign is reportedly the company's biggest ever.

"They're putting their money where their mouth is," Weber told AllThingsD.

Nokia's attempt to regain its momentum here should be interesting to watch. Many of you probably remember that the company had nearly a third of the market less than a decade ago, but that its insistence on utilitarian design hurt it. After all, in the smartphone market style is almost as important as function.

It will also be interesting to see if Nokia can repair its poor relationship with carriers. Due to Nokia phones' slow sales, many carriers decline to carry the devices or refuse to subsidize the cost -- this means that Nokia devices were and are much more expensive than competitors' similarly-featured devices.

Is this a wise move for Nokia, putting all of its eggs in the Windows Phone 7 basket? I'm not so sure. After all, I've seen little proof that Windows Phone 7 can sell in this market -- regardless of the hardware. What happens if this doesn't work?

Nokia appears to be putting its entire phone business in a dangerous position, with very little room for error.

For more tech news and commentary, follow Ed on Twitter at @edoswald and on Facebook.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags symbianMicrosoftNokiaMobile OSeswindows phone 7mobileWindows Phone

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ed Oswald

PC World (US online)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?