Apple laptop and desktop computers, digital cameras and TVs are just a few of the products attracting significant savings at a three-hour-long JB Hi-Fi Friends and Family sale being held at the retailer's stores tonight.
Despite its "exclusive invitation" status and Friends and Family moniker, the sale is open to the public — it is prominently displayed on JB Hi-Fi's Web site front page and has its own dedicated sub-site.
JB Hi-Fi generally has reasonably low prices on its stock — although diligent buyers can often find cheaper prices by hunting online and buying from overseas sources — and the Friends and Family sale adds further savings off Australia's high consumer electronics recommended retail prices.
Apple's iMac, MacBook Air, MacBook Pro, and Mac Mini attract 10 per cent discounts off their recommended retail prices, but iPads remain at full price. Apple products are generally hard to find with significant discounts due to Apple's strict enforcement of price parity between retailers.
Car entertainment products are 30 per cent cheaper, although GPS devices are only discounted by 20 per cent. Home theatre receivers and speakers also attract a 20 per cent discount, as do all CDs, DVDs and games.
TVs attract the smallest discount with all panels (excluding the retailer's budget Soniq and Okano brand lines) discounted by 10 per cent.
The sale is in effect at all JB Hi-Fi stores nationwide from 6PM-9PM (local times), with select stores remaining open until 10PM. Stores will temporarily close at 5:30PM to stock up for the sales.