Twitter won't fly as high if it flubs Bing deal

There are too many powerful competitors on the social Web landscape for Twitter to be making enemies

Twitter stands to lose a lot of clout -- and money -- if it flubs its social search deal with Microsoft's Bing like it did with Google.

Just a few weeks after Google shut down its tweet-parsing social search function, AllThingsD is reporting that Microsoft also is prepared to cancel its contract between Twitter and Bing, leaving the micro blogging service without its very lucrative nest within traditional search engines.

That's not good news for Twitter.

There are too many powerful competitors on the social Web landscape for Twitter to be making enemies, and if Bing bails on social search and Google decides not to come back, well, social search essentially ceases to exist.

When Google's contract with Twitter expired on July 2, Google didn't bother renewing its relationship with the feathers that allowed Google's Realtime Search to fly. A Google spokesperson said that Realtime Search was killed off so the company could integrate the tech with its hotter-than-Hades social offering, Google+.

But that's only part of the story. Money and control also appear to be an issue.

AllThingsD's reporting indicates that Twitter wants $30 million per year for access to tweets, more control over data licensing, how much traffic Bing sends to Twitter, and the UI presentation of tweets and ads on Bing. It even wants a cut of that advertising revenue.

If Bing decides not to renew with Twitter, it could re-use Google's excuse: Microsoft, for some reason, is building its own social network. (Yes, the Web absolutely positively needs another social network.)

However, reaching a deal with Twitter would give Microsoft a significant advantage in the business of social search. Bing already has a BFFL relationship with Facebook, and with its main search competitor's attention laser-focused on Google+, Bing could become the go-to engine for hunting down tweets and updates.

But there's a question that still remains: who cares?

Does social search have any real value? Has anyone used a search engine other than the one Twitter already has to flick through endless streams of 140-character minutiae?

Or are the Facebook and Twitter add-ins displayed beside your search results just empty and redundant?

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags searchInternet-based applications and servicesGoogleMicrosofttwittersocial networkssocial mediainternetsearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brennon Slattery

PC World (US online)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?