Microsoft launches public sector magazine

The online magazine is produced by a new group that appears to be aimed at supporting the company's public sector efforts

Microsoft has quietly created a new group, the office of civic innovation, as well as a new online magazine designed to promote its public sector initiatives.

The new office of civic innovation is a seven-person team based in Washington, D.C., and part of Microsoft's Public Sector division, said Mark Drapeau, editor and chief of the new online magazine, Publicyte, and a member of the new team. The company first talked about the group at a launch party for the magazine in Washington, D.C., earlier this week.

Workers in the office of civic innovation will try to innovate the way the Public Sector group sells products and communicates with customers, he said.

Drapeau hopes to make Publicyte, the digital magazine, "a great source of creative thought leadership on technology and innovation for different public sector verticals" like government, education and health care. "We want to present Microsoft in a new light to influential people in the public and civic sectors and through the media that covers it," he said.

Drapeau will contribute articles to the site as will other Microsoft writers and outside contributors. "It's a Microsoft website so it's going to be Microsoft-friendly, but we have a lot of latitude about the kind of content and opinions that are expressed," he said.

Microsoft did not officially announce the magazine. "It's a bit under the radar. I want to build an audience organically," he said.

Publicyte will be successful if it influences public and civic sector professionals, he said. "If we can change the way people think about issues like social media and government, we've done our jobs," he said.

Drapeau started out as a researcher studying animal behavior and their social networks and he said he can apply some of that work to his current position running Publicyte. He's been working in Microsoft's Public Sector division for about a year-and-a-half.

Microsoft has been in a heated battle with Google over the past couple of years for contracts to offer products and services to public sector organizations, like government agencies and schools. Publicyte and the civic innovation office appear aimed at shaping Microsoft's image and boosting its success in the sector.

Nancy Gohring covers mobile phones and cloud computing for The IDG News Service. Follow Nancy on Twitter at @idgnancy. Nancy's e-mail address is Nancy_Gohring@idg.com

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Government use of ITMicrosoftgovernment

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?