Lenovo-backed video game system unveiled in China

China has barred foreign gaming consoles from being sold in the country

A video game system backed by Lenovo is scheduled to be launched in China in the second half of this year.

It will target the local game console market that is barred to the popular devices that foreign companies like Nintendo, Sony and Microsoft sell worldwide. Nintendo is allowed to sell a device designed specifically for China, but its more popular Wii system is not sold in the country.

Beijing eedoo Technology, which is funded by Lenovo, China's largest PC maker, unveiled the new gaming system on Friday. Earlier known as the eBox, the console has been renamed the iSec, which stands for "Sports Entertainment Center."

The iSec functions like Microsoft's Kinect device and uses motion-sensing technology. Players' movements are read by a camera, allowing games to be played with hand gestures and body motions.

Some of the games shown during Friday's announcement focus on exercise, including ones that require users to perform workout movements, or even Chinese martial art actions, to play the game. Others were sports and adventure games involving skateboarding or fighting monsters. The device also acts as a home entertainment system to watch movies and surf the Web, and also allows users to sing karaoke songs.

The iSec is meant for families, and is focused on their health and entertainment needs. Its target demographic is the 200 million households in China. Games for the console are being developed by partners in China and in other regions like North America and Europe.

Eedoo CEO Jack Luo said after the announcement that the company is first focusing on the China market. "Only after we sell 1 million units of the iSec, will we start to think about selling the device overseas," he said. He did not disclose the price for the device.

China has a robust computer gaming market because of the proliferation of the Internet. But console games have yet to take off, as they have faced legal obstacles. Popular overseas gaming companies like Nintendo, Sony and Microsoft have had their best-selling consoles banned by the Chinese government because of concerns that the devices will harm the country's youth.

Microsoft continues to work with the Chinese government, hoping to sell at some point the Xbox 360 in China. Sony is also exploring selling its PlayStation 3 in the country.

For now, Chinese consumers must buy the gaming systems in the unorganized market, where tech products are purchased overseas and then brought into to the country.

Lenovo chairman Liu Chuanzhi said during Friday's announcement that he enthusiastically supported the funding of the iSec project. But referring to the challenge of making a motion-detection game run well, he sounded a note of caution: "Everyone can see that there will be some technological obstacles, and that the market is not totally mature. As a result, this project will face challenges."

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags NintendoGame platformsMicrosoftgamesLenovosony

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?