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ACMA issues warnings on Spam Act compliance
- — 07 February, 2011 13:56
The Australian Communications and Media Authority (ACMA) has issued formal warnings to two companies — Premier Auto Wholesale and Home Loan Selection Services — for sending marketing messages without the recipients' consent.
According to the ACMA, Premier Auto Wholesale sent SMS messages to mobile phone numbers found in online advertisements for used cars.
"E-marketers need to understand that the publication of an email address or mobile telephone number on a website is not an open invitation to send messages," said ACMA chairperson, Chris Chapman.
ACMA said Home Loan Selection Services was warned for failing to demonstrate it had consent to send emails promoting its business.