Orange seeks stake in Dailymotion, wants more video

Network operator Orange Plans to launch services across smartphones, tablets, TVs and PCs

Orange is negotiating to buy almost half of French online video site Dailymotion, a competitor to YouTube. The French network operator hopes to improve the content it offers its mobile and fixed broadband customers, it said on Tuesday.

Orange is offering €58.8 million (US$80 million) for a 49 percent stake in Dailymotion, and the right move towards full ownership of the company in a number of stages starting in 2013, it said.

Online video content is growing in importance. In the U.S., web users spend an average of more than 12 hours a month watching video content on the Internet. In France, one out of three smartphone owners watches videos each week, according to Orange.

So, using Dailymotion's technology and content Orange is hoping to attract more subscribers to its services, and is planning to develop integrated services across smartphones, tablets, TVs and PCs, a spokesman said via e-mail.

An operator investing in an online video company comes with inevitable questions about network neutrality. But Orange wants to allay those fears. From a network point of view, Orange want to ensure that their customers can benefit from online video services in the best possible way, whatever the source, the spokesman said.

Only Google's sites attract more French video viewers than Dailymotion.com, according to market research company comScore. Google's family of sites, including YouTube, also attract the most video viewers in the U.S., U.K. and Germany, with Dailymotion.com behind even Facebook for number of video viewers there. It's in 15th place in the U.S. and in ninth place in the other two countries. ComScore bases its U.S. and U.K. rankings on content videos viewed, and on all videos viewed, including video ads, in France and Germany.

Investing in Dailymotion isn't just about being able to offer new services. It will also provide a new source of revenue for Orange in the advertising space, as it sees synergies with its ad platform.

This isn't the first time Orange has dabbled in content. It is already working Deezer, a streaming music service. Recently, Orange announced that the premium version of the service, which is called musique premium Deezer, had attracted over 500,000 subscribers. The service was launched in August last year and accessing it on mobile phones costs from €5 per month.

A final agreement with Dailymotion should be reached in the coming months, Orange said.

Send news tips and comments to mikael_ricknas@idg.com

Tags advertisingbusiness issuesInternet-based applications and servicesMusic and audiointernetinvestmentsorangevideo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?