Asustek sees netbook sales flat in 2011

The Taiwan manufacturer expects shipments of 6 to 7 million Eee PCs

Asustek Computer, a top manufacturer of netbook PCs, anticipates a global slowdown in growth of the lightweight laptops as tablets gain ground.

The Taipei-based manufacturer expects to ship about 6 million Eee PC netbooks this year for a 20 percent market share, little change from the 6 million shipped in 2010, it said Friday.

Overall netbook sales are expected to decline this year due to competition from the rise of smaller, lighter tablet PCs and "price performance" issues, said Peter Lin, a sector analyst with iSuppli in Taipei. Actual numbers of shipments will decline, he predicted.

"Tablets are one reason, and another is that price performance isn't so good," Lin with iSuppli said. "Netbook efficiency isn't up to that of other PCs."

But other experts question whether tablets will replace netbooks.

To compete with tablet PCs, Asustek will make netbooks more "personalized with special designs" and include cloud storage applications, Asustek general sales manager Kevin Lin earlier told Taiwan's Central News Agency. It plans to introduce two or three other models this year and is looking to developing economies for netbook sales, the local news agency reported.

"Although the netbook market will grow at a moderate pace, we are still looking for growth in the segment that will be driven by our product diversity and expanded channels in emerging countries such as Indonesia and Brazil," Lin was quoted by CNA as saying.

Acer, also a top netbook maker, said on Thursday that its models would not be phased out despite predictions from a Taiwan sales manager earlier in the week.

The Acer sales manager on Friday took back that statement and reversed an earlier forecast that the firm's future tablets would use chips based on Intel's Sandy Bridge architecture.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags hardware systemstablet PCslaptopsAsustek Computeracernetbooks

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ralph Jennings

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?