YouTube 2010 'top videos' list ruled by music

Quirky videos pushed aside

If YouTube started as a place for people to upload low-res videos, Google's global 2010 'most popular' video list shows just how fast the model is evolving into something nakedly commercial.

First posted as recently as 1 August, the most viewed 'ordinary' video on YouTube to November was the 'bed intruder song, which has been watched 48 million times and rising. In second place came the 'TIK TOK KESHA Parody', which has been seen 51 million times and was presumably relegated to second place because it has been around for much longer.

The list descends through the viral 'annoying orange' (27 million) through parody advert, 'The Man Your Man Could Smell Like' (24 million) to more traditional YouTube upload fare, 'Jimmy surprises Bieber fan' (19 million).

What is striking is how few of these are user uploads, how many are parodies of one sort of another, and just how advertising is now using the medium to push its messages.

Indeed, commercial music videos have moved in so fast that the 'top ten' list doesn't even include the form. If it did, the Google top 10 for 2010 would be entirely made up of music videos by established artists, with 'Baby feat Ludarcris' by the ubiquitous waif Justin Bieber at number one with approaching 500 million views.

The dominance of commercial sources is partly down to large media companies mining the medium's potential but Google's commercial imperative is in play too - all commercial video content is preceded by advertising which Google has decided it needs.

By comparison, the most watched serious video of 2010 was the 'Collateral Murder' footage of US a helicopter attacking and killing Iraqis on the ground, seen around 10 million times. The leaking of this footage in April 2010, allegedly by US intelligence officer Bradley Manning, also marked the beginning of the Wikileaks controversy that grew into the story of the year as more and more sensitive data was posted on the site.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesPersonal TechGooglesecurityinternetvideoyoutube

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John E Dunn

Techworld
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?