Apple's switch to Sandy Bridge: Impact for gamers?

Apple may use Intel’s Sandy Bridge chips in new MacBooks, but this may hurt its moves to establish Mac as a gaming platform

Rumors suggest that Intel's forthcoming Sandy Bridge integrated CPU/graphics platform will find its way into the lower-end range of the next generation of MacBooks. Bearing in mind Apple's cozy relationship with Intel and its habit of adopting each new generation of Intel's processors, this would make a lot of sense.

Sandy Bridge is the first of a new generation of processors (intended to supersede the current range of i3/i5/i7 chips), in which the CPU and GPU (Graphics Processing Unit) functions are combined onto one piece of silicon. This reduces costs while at the same time offering performance boosts.

Technically speaking, the graphics function of Sandy Bridge falls into the category of integrated graphics, even though there are massive technical differences between Sandy Bridge and true (poor-quality) integrated graphics.

In the world of gaming, integrated graphics are considered vastly inferior to dedicated, discrete graphics cards. Sandy Bridge seeks to change this perception with new, performance-enhancing integrated graphics. Whether Intel's marketing drive and performance boost will change the minds of dead-set gamers remains to be seen.

As such, the reliance on what is viewed as integrated graphics in Macs could be a marketing challenge for Apple, which some have suggested is trying to position its Mac as a gaming platform. Valve recently ported Steam to the Mac, for example, and now offers an impressive roster of games. It's been suggested that the new Mac App Store, due at the end of this month, could also be primarily a games distribution platform.

If Mac devotees do decide to take umbrage at the fact that Apple has turned its back on Nvidia, its current graphics partner for the MacBook range, the irony will be that Sandy Bridge is actually a highly competent gaming platform provided modest settings are used. It's certainly far in advance of existing integrated graphics chipsets and has more in common with discrete graphics cards.

Apple has used integrated graphics before without suffering major repercussions, although the move drew criticism from reviewers. From 2006-2009, following Apple's controversial switch to x86 architecture, low-end MacBooks used Intel GMA integrated graphics. However, back then the idea of gaming on a Mac was still a joke, and only a small handful of games were available for the "platform," outside of simple puzzle/strategy games.

Additionally, Apple's current high-end MacBook Pro computers are able to switch between integrated Intel HD graphics and a dedicated Nvidia graphics chip, depending on how much power is needed.

That said, we shouldn't underestimate Apple's marketing skills. After all, they've frequently downplayed computer performance in favor of elements such as attractive aluminum cases, screen quality, and battery life.

Indeed, as a rule, people who purchase Apple computers are less concerned with out-and-out performance: if it's a fast computer you're after, get a high-end Dell, or Sony. But if you want a competent computer that brings it with style, get a Mac.

Apple, no doubt, hopes that this will still hold true..

Keir Thomas has been writing about computing since the last century, and more recently has written several best-selling books. You can learn more about him at http://keirthomas.com and his Twitter feed is @keirthomas.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags MacAppleSandy Bridgegameshardware systemsdesktop pcsintel

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Keir Thomas

PC World (US online)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?