Amazon responds to Google eBookstore with Kindle for web

Kindle for the Web is expected to give users the chance to read full books in their browser

Amazon isn't accepting the launch of Google's eBookstore without a fight: the company will unveil a revamped Web-only version of its Kindle app today, according to a Computerworld report.

The new Kindle for the Web will "enable users to read full books in the browser and [enable] any website to become a bookstore offering Kindle books," an Amazon spokeswoman said. There already is a Kindle for the Web app, but it's very limited: you can only read and share book samples, not entire volumes. Enhancing the Web app is a logical step in the advancement of Amazon's "Kindle wherever you go" strategy -- and also a mirror response to Google's eBookstore.

Google's eBookstore is online-based; all of its products are stored in the cloud. Its offerings are available on essentially every device except the Kindle, so those who loathe reading e-books on backlit screens have the option of reading free or purchased Google e-books on a Nook or Sony eReader, for example.

Though the Amazon spokeswoman didn't elaborate on the specifics of Kindle for the Web, it sounds like is doing essentially the same, though it's unlikely you'll be able to read purchases from the Kindle Store on a Nook anytime soon.

That fact makes Amazon's effort a little off-kilter. Given that the preexisting Kindle app is already on most mobile gadgets -- including the iPhone, iPad, PCs and Macs, BlackBerry and more -- reading a Kindle book on a Web browser doesn't make much sense. Just download it onto your desktop, or read it on your phone, or swipe pages on your tablet. Amazon's reaction to competition from Google seems knee-jerk, and while that doesn't mean Kindle for the Web is totally useless, it's also not totally useful, either.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags e-booksconsumer electronicsamazon.comGooglewebe-readersinternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brennon Slattery

PC World (US online)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?