Like it or not, the iPad is a Kindle-killer

The iPad and Kindle are two very different devices, but ultimately the iPad wins through its sheer versatility.

Apple's iPad vs Amazon's Kindle DX

Apple's iPad vs Amazon's Kindle DX

Results of a survey conducted by ChangeWave indicate that the Apple iPad is killing the Amazon Kindle in the e-reader market. However, the two devices are actually not direct competitors, and the ChangeWave survey results reflect a different reality than what it might seem at face value.

Comparing a Kindle and an iPad is like comparing a spoon to a Swiss Army knife. Yes, both enable someone to eat a bowl of soup, but the spoon is more or less limited to that role, while the Swiss Army knife might also include a corkscrew, can opener, wire strippers, scissors, tweezers, magnifying glass, and screwdriver. Trying to determine which one is "better" is entirely subjective, and ultimately futile.

If you had a Venn diagram depicting various functions possible with a Kindle vs. an iPad, it would illustrate that the Kindle overlaps the iPad when it comes to reading digital content -- but that the iPad sports a myriad of additional capabilities the Kindle can't compete with.

My PCWorld peer Brennon Slattery feels very strongly that it is insane to compare the two against each other. Slattery states, "The only comparison between the iPad and the Kindle I have drawn is that they are both consumer electronic products. That's it. Though it now features a few games, the Kindle is primarily for reading. The iPad is mobile entertainment that just so happens to have an e-book platform."

But that, my friends, is the crux of the matter. Users want the versatility and functionality offered by a gadget like the iPad, and they don't want to purchase multiple devices to get it. If all you want is an e-reader, the Kindle or Nook are more affordable options, and arguably better in many ways for the task of reading digital content. But, the fact that they are limited to reading digital content is a handicap that works in the iPad's favor.

I agree with the underlying sentiment expressed by Slattery. In fact, I wrote a similar tirade back in September when Amazon began a marketing campaign specifically targeting the ways it was superior to the iPad. However, I have come to realize -- as Amazon apparently did as well -- that the iPad is, in fact, a rival to the Kindle.

I actually own both a Kindle and an iPad, and I have a large and growing library of Kindle e-books -- but I read them almost exclusively on the iPad. I like being able to carry my entire library with me, and read on the go when the mood strikes, but I also like being able to check my e-mail, or watch a Netflix movie, or check movie times on Fandango, or waste some time playing Angry Birds. So, I carry the iPad because it has the versatility to do all of the above.

The one major factor separating the two -- aside from versatility -- is price. While many users might prefer the expanded capabilities of an iPad vs. a Kindle, you can't ignore the fact that a Wi-Fi iPad starts at $500 while the Wi-Fi Kindle is only $139. But, you also can't ignore that buying both would cost $640 and require carrying both devices.

For now, the e-reader and tablet markets are both growing, and Amazon and Apple are both reaping the benefits. The Kindle will probably break records this holiday season, and continue to do well for those only in the market for an affordable e-reader. But, anyone considering a Kindle vs. an iPad will most likely choose the iPad so they can have the whole Swiss Army knife instead of just a spoon.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags amazon.comkindlehardware systemstabletstablet PCslaptopse-readerse-booksAppleconsumer electronicsapple ipad

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tony Bradley

PC World (US online)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?