GfK reports surge in PCs being used for home entertainment
- — 06 October, 2010 12:03
Australians are increasingly using their computers for watching movies and TV, playing games and listening to music.
According to the Consumer Digital Lifestyle Index (CDLI), which was commissioned by Canon and compiled by GfK, the majority of recent PC buyers are using their PCs in the lounge room.
"Personal computers, whether they be desktop, notebook or netbook, are now a movable access and display point for watching movies, listening to music and viewing pictures," Canon spokesperson Andrew Giles said.
The report indicates that more entertainment content is being consumed on PCs, up from 13 per cent in 2009 to 22 per cent in 2010. This also ties in with the rising popularity of Internet TV (IPTV), with 4.7 per cent of PC owners using Internet television services, a 2.1 per cent increase from last year.
"Content is driving consumption. Availability is driving sales or viewership, and this has created more fluidity in accessing these systems," Giles said. "As users, we're finding ourselves becoming quite good at adapting as we move from one strength to another, we incorporate that into our habits and that can account for the figures on the PC-to-TV link in our report."
Australian stations offering IPTV have grown in late 2010, with Foxtel following NineMSN's Fixplay and ABC's iView in launching a video on demand service for subscribers.
