Kogan launches into home appliance market

Kogan adds microwaves, vacuums and espresso machines to its range of products

Australian consumer electronics vendor Kogan is once again challenging major retailers such as Harvey Norman and Bing Lee by moving into the home appliance space.

Kogan Technologies, which recently waged an ‘LED TV price war’ against competitors in the Australian electronics market, has added a range of microwaves, vacuums and espresso machines to its inventory.

“The products that we launch are a response to people’s demand. We have received a lot of e-mails from people, saying ‘We feel like we’re getting ripped off on certain products,'” said Ruslan Kogan, founder and CEO of Kogan Technologies.

“Low prices indicate what our business is all about," said Kogan, adding that the new line of products is in direct competition with offerings from brands such as Panasonic, Sharp, Dyson and Breville.

“Our competitors sell 3-in-one microwaves for around $700; we sell them for $199... the Kogan business model targets smart shoppers,” he said.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Kogan TechnologiesRuslan Koganhome appliances

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Danny Chamoun

Good Gear Guide
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?