Facebook clone for the enterprise created by Yammer

Yammer is now revamping itself with a new platform that looks almost exactly like Facebook.

Yammer, which launched two years ago as a Twitter clone for the enterprise, is now revamping itself with a new platform that looks almost exactly like Facebook.

In both its old and new versions, Yammer attempts to bring social networking into businesses in a way that harnesses the advantages of the tools without opening content up to the public Internet. In Yammer's first go-round, employees on the same e-mail domain could swap Twitter-like messages with each other, but it never gained popularity on anything like the scale enjoyed by the real Twitter.

Facebook, Twitter becoming business tools, but CIOs remain wary

The "New Yammer" was launched Tuesday, and if you've ever used Facebook then you already know what it looks like. Just like Facebook, you can post status updates, create events and polls, share links and do other similar tasks.

Yammer announced the new version of its site at the TechCrunch Disrupt conference.

"We've expanded our product from an enterprise microblogging solution to a full-fledged enterprise social network," Yammer said.

Third-party companies will be able to build on top of the Yammer platform, in the same way that third-party developers build on top of Facebook and Twitter.

"Since our inception, Yammer has had a public API, allowing third parties to develop applications on top of Yammer. We've now expanded to a full platform, on which third-party companies can develop new applications and integrate existing enterprise apps," the company said.

Yammer is also coordinating with several other vendors to add business functionality to the Facebook clone. These features include help desk software, enterprise content management, document collaboration, CRM and online expense reports.

Yammer won't be alone in the enterprise Facebook market. Salesforce.com has a site called "Chatter" that is designed for internal business use. But despite vendors trying to create private alternatives to social networks, investor Mike Maples, Jr. told Network World earlier this year that he believes Facebook and Twitter will ultimately be extended into the enterprise and work behind the firewall.  

Follow Jon Brodkin on Twitter: www.twitter.com/jbrodkin

Read more about lans and routers in Network World's LANs & Routers section.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags unified communicationsInternet-based applications and servicesapplicationsYammerNetworkingtwittersocial networkingsoftwaresocial mediainternetcollaborationFacebookWeb 2.0

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jon Brodkin

Network World

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?