Facebook talks restriction while Zynga talks expansion

Zuckerberg gave a talk today at a Facebook event for developers in the company's California's headquarters in Palo Alto
  • (GamePro)
  • — 23 September, 2010 07:06

Facebook CEO Mark Zuckerberg detailed some changes that impact social gaming giant, Zynga, while Zynga CTO Cadir Lee talks expansion plans. Who ever said the world of social media gaming was boring?

Zuckerberg gave a talk today at a Facebook event for developers in the company's California's headquarters in Palo Alto. Among other interesting tidbits, he mentioned that games are one of the biggest complaints for users despite being one of the most popular features on the service. By Facebook's figures, 200 million of Facebook's 500 million active users play games on Facebook a month. Naturally, game developers want to narrow that gap between gamer and non-gamer by advertising their products via social networking tools (like automatic status updates from FarmVille that appear in all friended user's news feeds), but this creates what Zuckerberg calls a "negative" experience that could drive Facebook users away. To address this problem and a slew of others, Facebook revised its gaming platform, including a tweak that only shows in-game status updates to users that already have the game installed.

Keep in mind that the last time Facebook introduced gaming changes to its site (removing third-party notifications), FamrVille creator Zynga reportedly lost over 10 million users. Zynga showed no signs of slowing down today, however, as the company took center stage at Oracle's OpenWorld conference in San Francisco. The company's CTO, Cadir Lee, is reported as saying that roughly 10 percent of the world's internet population (about 215 million users) has played a Zynga title. The company adds as many as 1,000 servers every week to keep up with traffic and supports 3 billion "neighbor" connections in games like FarmVille and FrontierVille.

Time will tell how much of an impact the new changes have on Zynga's user base and Facebook's user base. Seems like Zynga's already thinking outside the box about new users by adding features like the Horseshoe Pit to introduce existing players to other Zynga products. Between these developments today, the Facebook Credits system, Zynga's five-year deal with Facebook, and the rumored Google Games service, the social media space just got a whole lot more interesting.

Sources:Zynga Moves 1 Petabyte Of Data Daily; Adds 1,000 Servers A Week [TechCrunch]Mark Zuckerberg navigates the tightrope between gamers and non-gamers (video) [VentureBeat]

Got any tips, corrections, or feedback? Contact GamePro's news team or follow the author of this story on Twitter.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

AJ Glasser

GamePro
Topics: Zynga, games, Culture, Facebook
Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Compare & Save

Deals powered by WhistleOut
WhistleOut

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?