Nine plans new GEM digital TV channel

New channel replaces Nine HD, will target women aged 35+

The Nine Network will launch a third free-to-air digital television channel called GEM, scheduled to begin broadcasting a day after Seven's launch of 7Mate.

Nine's GEM — an acronym for General Entertainment and Movies — follows the success of Nine's digital GO! channel. Unlike GO!, which can only be viewed in 576i standard definition, GEM will be broadcast in 1080i high definition.

The new channel will target a mainly female audience aged 35 and over. Nine’s new channel will televise several US TV shows including Friends, CSI and Cold Case, as well as the black comedy Weeds — which previously aired on the GO! channel. GEM will also screen 'homegrown' shows such as McLeod's Daughters and Sea Patrol, and will be the network’s go-to channel for high-definition sports broadcasting.

The Seven Network’s 7Mate channel, which debuts on 25 September — AFL Grand Final day — aims to target males aged 16-49.

Nine’s CEO David Gyngell said in a press release that GEM will also air news and current affairs programs like the original channel, although he noted that content would be re-packaged to suit the style of GEM.

"GEM is what its title suggests – a general entertainment and movie channel, carefully crafted and targeted like GO! before it, to appeal to a wide audience cross-section and complement Nine’s existing successful brands," Gyngell said.

GEM will replace Nine HD on channel 90. To view GEM, you need a high-definition digital TV, PVR or set top box.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags digital tv

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Danny Chamoun

Good Gear Guide
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?