Nine plans new GEM digital TV channel

New channel replaces Nine HD, will target women aged 35+

The Nine Network will launch a third free-to-air digital television channel called GEM, scheduled to begin broadcasting a day after Seven's launch of 7Mate.

Nine's GEM — an acronym for General Entertainment and Movies — follows the success of Nine's digital GO! channel. Unlike GO!, which can only be viewed in 576i standard definition, GEM will be broadcast in 1080i high definition.

The new channel will target a mainly female audience aged 35 and over. Nine’s new channel will televise several US TV shows including Friends, CSI and Cold Case, as well as the black comedy Weeds — which previously aired on the GO! channel. GEM will also screen 'homegrown' shows such as McLeod's Daughters and Sea Patrol, and will be the network’s go-to channel for high-definition sports broadcasting.

The Seven Network’s 7Mate channel, which debuts on 25 September — AFL Grand Final day — aims to target males aged 16-49.

Nine’s CEO David Gyngell said in a press release that GEM will also air news and current affairs programs like the original channel, although he noted that content would be re-packaged to suit the style of GEM.

"GEM is what its title suggests – a general entertainment and movie channel, carefully crafted and targeted like GO! before it, to appeal to a wide audience cross-section and complement Nine’s existing successful brands," Gyngell said.

GEM will replace Nine HD on channel 90. To view GEM, you need a high-definition digital TV, PVR or set top box.

Tags digital tv

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Danny Chamoun

Good Gear Guide




turn off analog signals in big citys of australia now most people have digital television
and the people who we will rush out to buy a settop box or digital television



turn off analog signals in big citys of australia now most people have digital television
and the people dont who we will rush out to buy a settop box or digital television



But just get SD....HD seems to be being phased out...



rubbish, bloody rubbish!



We get GEM on our HD tv but we dont have sound for it! We have Go and everything is fine for that channel so why no sound for GEM!



Where can l get a guide for GEM ?
Really enjoying it and great to be able to catch up on 60 minutes



i have the same problem i have no sound on gem either picture is perfect and signal is great no sound though also have a hd tv plasma any body got any answers for me????

Joanne Buckley


i also have perfect pic but no sound which is soooo annoying if anyone can figure this out would be most grateful!



We also have perfect picture & signal but no sound. We're in the Hunter region, has that got anything to do with it? We had a similar issue with One HD at first as it was rolled out to regional areas slightly later than metro areas. If that's what they're doing it sucks as one of my fav movies is on tonight.



Channel 90 is suppose to be GEM, but at present it is exactly the same as channel 9. - FOOTBALL, even though the advertised programmes are different.



We have the same problem with GEM. Good picutre, but no sound! Can anyone help, really annoying. Have a good channel available but cant watch it. Sux. We live in duncraig, metro suburb, so I dont see why we couldnt pick up sound...



The same as other - we have two TV's in the house.

The one downstairs the sound is fine on Gem - the one upstairs has sound for 20 seconds gone for 10 seconds back for 20 etc. - very frustrating??



Rescan for chanels and the problem will go away .. will get sound as well

gail jones


I am not very happy with Gem as the show random acts of kindness that I like to watch was taken off on sunday at 7.30 pm. In future I will not be watching any channels where nine is concern.



having the same issue with gem, great picture no
y sound on lg tv, but in another room works fine. No problems with tv. Does anyone know why it does this?




Does anyone know the name of the music used in the promotion of GEM? (It plays during every ad break, so everyone must know the one I mean).




we have just been switched to digital and receive go and GEM, we get the programs perfect on one tv and the other we get sound for go and gem but no picture.... I have rescanned but still no change. on our other TV perfect????



Well,if you want irritating repetition on their programs then watch GEM when they have what could be an interesting show all the producers do is keep repeating themselves every few min like a show of 1 hour could be completed in 15 minutes,so much repetition of content it is just so stupid and irritating and poor quality production,sub standard,"c" grade or worse.and the digital signal continues to break up.overall poor quality shows with low grade production and presentation.So I will now watch some other channel.



What are you doing! Where is Rizzoli & Isles????

julie vallance


please return friends and zoo on in the mornings, the ahhh bra ad is tantamount to mental torture, so is the other lengthy ads that no-one in their right mind would want to watch more than once, i love gem to bits.



Why is Joyce Meyer Ministries on at 4.30am; this woman is a FANTASTIC teacher and conveys the correct way to live based on the bible. She is a naturally impacting teacher with some humour at times and Australia needs her on prime time. She is a speaker at Hillsong this year and at a Brisbane church after that. Don't MISS her!!!!

Also, what happened this morning; she was replaced with a paid ad - disappointing

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