Mobile CRM app helps construction firm diversify its business

Smartphones and IBM partner's software used to reach customer data
  • (Computerworld (US))
  • — 02 September, 2010 06:39

VCC, a nationwide retail construction company, was forced to diversify when the recession struck. The company found that giving project managers smartphone access to customer data was a big boost in attracting new business.

VCC, based in Little Rock, Ark., deployed an application called Mobile Edge, from IBM business partner iEnterprise, to connect about 80 project managers mostly using BlackBerry Bold smartphones to a custom-built CRM (customer resource management) application. VCC runs IBM Lotus Notes and Domino 8 and also deployed iEnterprise's product for extending CRM data, called iExtensions CRM.

The Mobile Edge CRM app shown on a Blackberry Bold is being used by project managers at the VCC construction company. Some managers have switched to using the CRM app on the iPad tablet because of its larger screen.

The mobile access to CRM data is "a great force for us," said VCC Vice President Wayne Alley in a telephone interview.

While not every bit of CRM intelligence is available from a mobile device, the system has helped streamline access to customer information across six nationwide offices, Alley said.

"We can see what business has been done with a client in the past," as well as organize data for greater business intelligence, he said.

About 12 project managers switched to iPads instead of smartphones for accessing the CRM data so they could view the information on the tablet's larger, 9.7-inch screen, Alley said. "Viewing a 20-page PDF on a 4-inch [smartphone] screen is not the most friendly way of viewing that information," he said.

The Mobile Edge application has helped VCC diversify beyond its traditional role as one of the largest managers of retail construction projects to include projects for health care and other institutions, Alley said.

The application "helped us attract new clients in a field where we'd not worked before and became a useful tool," Alley said. Because employees can work more efficiently, Alley estimated the investment in the Mobile Edge software, less than $10,000, was paid off in less than a year.

"Time is money, and we were able to access information faster, organize it better and manipulate it to our benefit in more business," Alley added.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld (US)
Topics: Mobile Apps and Services, Mobile and Wireless, applications, Customer Relationship Management, telecommunication, IBM, Phones, crm, mobile, BI and Analytics, consumer electronics, Macintosh, smartphones, software
Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Compare & Save

Deals powered by WhistleOut
WhistleOut

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?