Google tests instant search feature

Company tries out ability to give users results that dynamically change as they type

The Internet is abuzz with talk about a new search feature that Google has been trying out.

Search-engine optimization consultant Rob Ousbey was among the first to notice that Google has been testing an instant search feature. That means search results start popping up as the user types, changing dynamically as the user continues typing.

A Google spokesman would neither confirm nor deny the test.

However, a source close to Google confirmed the veracity of Ousbey's video, noting that the test is being run on a limited basis. However she noted that there's no telling whether the experiment will become a new feature offered to all Google users.

Yankee Group analyst Zeus Kerravala noted that an instant search feature would put a lot of strain on Google's system. Google itself has said that it handles about a billion searches a day. If the company suddenly had to produce dynamically changing search results on top of that already hefty load, it could put a lot of pressure on the computer systems running in the background.

"I think it would initially [add a lot of system stress] so they might face some short-term pain to get to the longer-term gain," Kerravala said. "Google has built out a tremendously robust infrastructure. And my guess is that with their resources, though, if [the new feature] became a big hit, other search engines would have a hard time keeping up."

Industry analysts have noted for months that Google's ongoing battle for search share with Microsoft 's Bing search engine is bringing continuing waves of innovation .

Google, for instance, unveiled real-time search in recent months, along with personalized search results, and Google Goggles , a photo-based search.

Several analysts have told Computerworld that they expect this wave of search innovation to last well into 2011 as the two companies compete for a lucrative share of the search market.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is sgaudin@computerworld.com .

Read more about applications in Computerworld's Applications Topic Center.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags Yankee Groupe-commerceapplicationsGoogleNetworkingsoftwaree-businessinternet

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?