IBM buying Unica for $480 million

It will strengthen Big Blue's hand in targeted marketing

IBM said Friday it intends to purchase marketing software maker Unica for roughly US$480 million, in a move that will boost Big Blue's capabilities for creating focused marketing campaigns. The deal is expected to close in the fourth quarter of this year.

Unica has more than 1,500 customers, including major retailers like Best Buy and telecoms such as US Cellular, IBM said.

IBM's announcement follows its recent purchase of Web analytics vendor Coremetrics. Unica's software will work in concert with Coremetrics' technology as well as IBM's WebSphere Commerce platform.

The company's goal is to help customers generate a "consistent and relevant cross-channel brand experience to promote customer loyalty and satisfaction," according to a statement.

Vendors such as Adobe are making similar moves. In support of its "customer experience management" strategy, Adobe has purchased Web analytics provider Omniture and more recently, Web content management vendor Day Software.

IBM officials are expected to discuss the Unica acquisition in further detail during a conference call Friday.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com

Tags business issuesmergers & acquisitionsAdobe SystemsIBMmiddlewaresoftware

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?