Shanda launches new e-reader in China

Existing Shanda customers can buy a limited supply of the e-reader for $147

Shanda Literature, one of China's largest online publishers, released a new e-reader called Bambook this week, making it available to a select number of customers.

The company, which is part of Shanda Interactive Entertainment, began selling its Bambook on Monday as part of an "internal test" that will release 3,500 devices to users invited to buy the product. The e-reader, which has been in development for a year and half, features a 6-inch display with an 800 by 600 pixel resolution that can use 16 shades of gray. It can use Wi-Fi and 3G connections, and has a 24-day standby time on one battery charge.

The device's price has been slashed down to 998 renminbi (US$147) and the sale goes on until Aug. 18. But according to Shanda's website, the actual price of the Bambook is at 3,280 renminbi ($483).

Shanda isn't the first Chinese company to come out with its own e-reader. Although Amazon has yet to begin officially selling its Kindle in China, domestic rivals such as Hanvon Technology and Datang Telecom have already been making their own devices. This year, sales of e-readers are projected to reach 3.5 million units in China according to Beijing research firm Analysys International.

But the major advantage Bambook will have over its competitors is that the device has a massive catalog of e-books to choose from, said Sun Peilin, an analyst with Analysys. Users of the device can also choose from 3 million titles currently available on Bambook's ebook store.

"The company has 3 million e-books, their advantage is obvious. The medium they use to allow people to read them is not as important " he said.

Shanda claims its Bambook will be the first e-reader to feature solar battery recharging. The device also includes a text-to-voice reading capability.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags consumer electronicsShanda Interactive Entertainmente-readers

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?