HTC's sales and marketing director Anthony Petts said the HTC Wildfire is aimed at youth and social networkers, and marks the "transition into smartphones."
"The HTC Wildfire addresses the social networking generation — those younger audiences who want to bring their friends closer to them through app sharing and the integration of social networks — all at a cost-effective price."
The HTC Wildfire features a 3.2in capacitive touch screen], a 5-megapixel camera with autofocus and LED flash and HTC's Sense UI, the same user interface seen on the HTC Desire.
New features on the HTC Wildfire include a "next generation caller ID" function that allows you to see Facebook updates and birthday information when making or receiving a call, the ability to import contacts and calendar entries from your old mobile phone via Bluetooth, as well as HTC's Sync software for music synchronisation with your PC.
The HTC Wildfire also has Swype text input preinstalled — an option that allows you to slide your fingers over the letters you want to type in a single motion, letting the software work out the word you are trying to write.
The HTC Wildfire is available exclusively through Telstra until 15 November. It can be purchased outright for $349 on a prepaid plan from 6 September, and is also available for $0 upfront on Telstra's $49 Next G cap plan over 24 months. The HTC Wildfire is locked to Telstra if purchased outright.
The HTC Wildfire comes in black and white variants, with the latter exclusively sold through Fone Zone stores on post-paid plans until 28 September, before it is available from all Telstra stores and partners.