LG expects to launch a few Windows Phone 7 mobiles this year

The company's handset business took a hit in the second quarter

South Korea's LG Electronics will launch its first smartphone designed around Microsoft's Windows Phone 7 software by the end of September and will follow with more by the end of the year, a company representative said Wednesday.

Photos of one of the LG smartphones have already been shown off by a number of enthusiast blogs. That phone is ready to go, according to LG.

"We have a deep relationship with Microsoft so expect to have a couple by the end of this year," said Ken Hong, an LG representative in Seoul.

The company also expects to pour more money into research and development around other mobile phone OSs, including Android and other Linux distributions, he said.

On Wednesday LG reported troubling financial results at its mobile phone division, including an operating loss and a 30.8 percent drop in sales revenue compared to the same time last year. Handset shipments increased 2 percent year on year to 30.6 million units.

Average selling prices dropped as a result of the company's emerging markets strategy, according to Hong. Sales of low-end handsets were strong in emerging markets, but high-end handset sales lagged, he said.

LG will continue to follow its long-term strategy by investing aggressively to expand in emerging markets this year, he said.

LG is the world's third-largest mobile phone vendor, behind Nokia and Samsung Electronics, according to Gartner. The market researcher said LG held an 8.6 percent share of the mobile phone market in the first quarter of this year.

Join the Good Gear Guide newsletter!

Error: Please check your email address.

Tags consumer electronicsLG Electronicswindows phone 7PhonessmartphonesWindows Phone 7 Series

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?